VITAGEN Is Key Sponsor of AF 2016

Last update: 22/08/2016

KUALA LUMPUR, Aug 22 (Bernama) -- The Akademi Fantasia (AF) 2016 reality singing competion kicked off last Sunday, with VITAGEN, the cultured milk drink brand, as its key sponsor.

VITAGEN says it will be directly involved in promoting better gut health through fitness and better nutrition, through a healthy living and fitness segment every Tuesday with well-known fitness consultant, Coach Cem.

The live telecast of AF2016's weekly concerts will be aired on Astro Ria (104) and simulcast on Astro Ria HD (123) every Sunday at 9 pm from Majlis Bandaraya Shah Alam (MBSA) Auditorium. The daily students' diary, Diari AF2016 will also be shown on both channels at 6.30pm from Monday to Friday.

VITAGEN's Deputy General Manager, Michael Ong said in a statement, "The Akademi Fantasia 2016 sponsorship is another extension of our Good Gut Health Awareness campaign."

"To fortify our brand value of being the good gut expert, VITAGEN is assisting the transformation from within of these contestants for better overall wellness throughout the competition, helping them realise their dreams to be the next superstar," he added.


"We realised that the contestants in AF2016 go through tremendous stress, lack of sleep, demotivation and even unhealthy dietary habits that could jeopardise their gut health.

This is why we have stepped in to provide them with professional coaching on good gut health, fitness and nutrition through Coach Cem," said Ong.

"By watching how these talented individuals navigate the high-stress conditions, while practising good gut health habits can motivate more viewers to make an important change to their lifestyles. Good health does indeed start with a healthy gut," he added.

In conjunction with AF2016, VITAGEN will be conducting on-ground promotions at selected retail outlets nationwide including a money-can't-buy experience - walking the red carpet at the AF2016 finale for two lucky winners and their partners. The winner of this social media contest can have the chance to meet and greet with the AF2016's champion.

For more details head over to or be a fan of VITAGEN Malaysia on Facebook at to follow the gut-sy health and fitness of your favourite AF2016's contestants.