Siti Nurhaliza Among Celebrities Appointed Tourism Advisors

Last update: 11/06/2015

By Muhammad Zaini Mohd Zin

KUALA LUMPUR, June 11 (Bernama) -- Multi-award winning entertainer and entrepreneur Datuk Siti Nurhaliza Tarudin is among nine famous personalities appointed by Tourism Malaysia to promote the nation's tourism and boost its arrivals and receipts.

Tourism and Culture Minister Datuk Seri Mohamed Nazri Abdul Aziz presented the credentials to Siti Nurhaliza who had been selected as Malaysia's Tourism Advisor at a high-tea reception at Carcosa Seri Negara here today.Also present was Tourism Malaysia Chairman Tan Sri Dr Ng Yen Yen.

Other Tourism Advisors include entrepreneurs Tan Sri Syed Mohd Yusof Tun Syed Nasir and Datuk Jeffery Sandragesan, renowned shoes maestro Prof Datuk Dr Jimmy Choo, famous 80's singer Datuk Sheikh Abdullah Ahmad (Datuk Shake), famed chef Datuk Chef Ismail Ahmad and diving ambassador and conservationist Clement Lee.

Tourism Malaysia has also engaged South Korean, Datuk Lee Jin Bok as its Tourism Advisor. A man of many hats, Lee can be described as a bridge connecting South Korea and Malaysia.

The who's who list also includes singer-songwriter Yunalis Mat Zara'ai, better known as Yuna, who was unable to attend the function.

The Tourism Advisor Programme is an initiative of the ministry through Tourism Malaysia to engage prominent, well-established and influential Malaysians in various fields, either living abroad or in Malaysia, to promote the country their circle of friends, fans and network of contacts.

REBRANDING

"You can spend millions in advertising and promotions for your business but negative word-of-mouth will eventually bring you down. This is one of the reasons we introduced the Tourism Ambassador Programme back in 2009. Last year, we rebranded it as the Tourism Advisor Programme," said Nazri in his speech.

"We are confident that their role as Tourism Advisor will further enhance Malaysia's tourism brand overseas and bring great value and meaning to our promotional efforts. We trust that the experience will also be a personally fulfilling and rewarding one for them," he added.

Nazri said the programme was in line with the government's objective to drive the tourism industry towards achieving the nation's target of 36 million tourist arrivals and RM168 billion in receipts by 2020.

The Tourism Advisors will help promote Malaysia's tourism based on their respective markets and fields, which include Australia, France, Germany, New Zealand, South Korea, Switzerland, UK, US and Southeast Asia and European regions as well as in the entertainment, diving, gastronomy and luxury tourism.

Earlier, Tourism Malaysia Director General Datuk Mirza Mohammad Taiyab briefed the advisors on Malaysia's tourism industry including its performance, potentials and challenges as well as Tourism Malaysia's tourism campaigns, targets, plans, achievements and events.

-- BERNAMA