Bursa Malaysia Engages Celebrities To Woo Retail Investors

Last update: 09/04/2015

By Azizul Ahmad

KUALA LUMPUR, April 9 (Bernama) -- In its bid to woo more retail investors, Bursa Malaysia Bhd has embarked on another innovative initiative to build confidence among the public entering the equity market.

The exchange today launched "BursaMKTPLC CELEB.TRADR", an educational programme which enlists the help of celebrities and licensed investment advisors to demystify investing through a "follow and learn" concept.

Bursa Malaysia chief executive officer Datuk Tajuddin Atan said the unique programme was part of initiatives to woo more retail investors.

"Retail participation in the local stock market was good last year, accounting for 26 per cent of local share trades versus 23 per cent the year before.

"Relatively, these are the numbers that we need to monitor, and all our activities in the last couple of years were directed towards stimulating more participation.

A check by Bernama on Bursa Malaysia's official trade statistics showed that local retail investors represented 19.1 per cent of the local bourse's RM45.7 billion trading value for March 2015.

The biggest chunk were accounted by local institutional investors (39.02 per cent), followed by foreign institutions (30.18 per cent).

"We are now doing three things...promote public listed companies, promotion and marketing to foreign and regional investors and beefing up our initiatives on the retail segment," he told Bernama after officiating at the launching here today.

Tajuddin said the unique collaboration with celebrities and brokers today was to help bring in more millennials into the investing and trading lifestyle with confidence.

He highlighted again that the introduction of the "BURSAMKTPLC" (Bursa Market place, a community online portal at www.bursamarketplace.com) and the "Bull Hunt and Fantasy Football", under the same portal last year were among the exchange's key initiatives in disseminating more information on trading activities among the younger generation to further grow retail participation in the local bourse.

"Today, Bursa Malaysia started pairing up eight celebrities with the brokers, whose tasks are to help navigate the celebrity on a path to understand how to develop a trading strategy, learn how to trade and ultimately be a confident investor.

"The eight celebrities will chronicle their journey over eight weeks, and hopefully share insights and trading tactics gained from the brokers or opinion leaders to their followers via the social media like Facebook, Twitter and Instagram," Tajuddin said.

The eight celebrities participating in the programme are Cheryl Samad, Nik Imran, Siti Saleha, JJ Fernandez, Henley Hii, Nazril Idrus, Yasmin Hani and Atilia Haron.

Tajuddin said the learning, investing and experiencing trading was a kind of reality programme aimed at sharing the right way to invest, using the right tools, looking the right information and making the right decisions.

"We want retail investors to become informed investors, we want the millenials (young people) to come and learn the proper way to invest, and understand the risk and rewards concept in each investments," he added.

To a question on current market sentiment, Tajuddin said the local bourse, which was a little bit slow in the first two months of 2015, had started seeing a good traction starting two weeks ago with foreign investors back into the market and the index started to move up.

At closing today, the benchmark FTSE Bursa Malaysia KLCI stood at 1,849.39, 92.24 pointrs or 5.2 per cent compared with the opening level of 1,757.15 on Jan 2, 2015.