Ao Dai Festival 2015 Opens In Ho Chi Minh City

Last update: 09/03/2015

HO CHI MINH CITY, March 9 (Bernama) -- The 2015 Ao Dai Festival opened in Ho Chi Minh City on Saturday to honour the Vietnamese traditional dress, reports Vietnam News Agency (VNA).

The event is part of the city's activities to promote and popularise the municipality's tourism to local and international tourists.

It is also among the programmes organised to celebrate the 40th anniversary of the Liberation Day (April 30, 1975-2015).

The event drew the participation of over 40 businesses and designers.

In addition to an exhibition of the traditional dress through the eras and an Ao Dai show, the two-day event included painting and photo contests, a design competition and talks with prominent Ao Dai designers.

Addressing the opening ceremony, Nguyen Thi Hong, vice-chairwoman of the Ho Chi Minh City People's Committee, stressed that tourism is one of the city's key economic sectors, contributing to the socio-economic development of the southern hub and the nation at large.

The city drew over 50,000 visitors when it hosted the event for the first time in 2014.

In conjunction with festival, themed 'Ho Chi Minh City - the city of the Ao Dai', all female staff in departments, agencies and companies operating in tourism will wear the traditional long dress from March 2 until 13.