'I Eat Nasi Lemak 2014' - Unites the Nation

Last update: 04/11/2014

By Afiqah Mat Rozi and Muhammad Hafiizh Alias

KUALA LUMPUR, Nov 4 (Bernama) -- 'I Eat Nasi Lemak 2014', an event organised by FriedChilies Media Sdn Bhd, came back again this year; bigger and better than ever.

FriedChillies Media is a food network on multiple media platforms from broadcast, web, social networks to ground events.

Malaysians from all walks of life, came to show their love and support for the nation’s all-time favourite meal, the ‘Nasi Lemak’ last Sunday at the TM Convention Centre in Pantai Baharu, Kuala Lumpur.

The event gathered 20 'Nasi Lemak' vendors such as Nasi Lemak Tanglin, Warung Rindu, Nasi Lemak Famous, Nasi Lemak Wisma FAM and Nasi Lemak Ujang among others, under one roof serving an array of ‘Nasi Lemak’ to the patrons starting from 10 a.m. until 5.00 p.m.

Mohd Adly Rizal, Chief Executive Officer and Founder of FriedChillies said that he was surprised at the turnout, which almost tripled the number of people attending the same event last year.

"Last year we had only 5,000 people, but today our 50,000 plates of 'Nasi Lemak' and dishes were almost completely consumed and the number of people visiting the event is close to 16,000,” said Mohd Adly.

Vendors came as far as Negeri Sembilan, Kedah and Penang.

One of the vendors interviewed, Faridah Hanum said 'I Eat Nasi Lemak' was a great event for it gave small businesses an opportunity to sell their dishes to more people, whom might become their regular customers after the event.

Fun activities were held in conjunction with the big event such as the first ever Ultimate Nasi Lemak Eating Championship (UNLC) where contestants competed for the UNLC Belt and other activities, namely the 'Bungkus' Challenge (packing challenge), among others.

The unity that the event brought was evident when 'Nasi Lemak' lovers from different races were seen sitting together sharing stories while enjoying their 'Nasi Lemak'.

The concept was a replication of school's 'Hari Kantin', where all food and beverage transactions were to be paid via the coupon system.

Each coupon booklet consisted of five coupons priced at RM10.