Documentaries Catch Attention Of Potential Buyers At Mipcom

Last update: 17/10/2014

CANNES, Oct 17 (Bernama) -- Documentaries produced by Kuala Lumpur-based Cineorama Sdn Bhd have caught the eye of a number of potential international buyers at the World Audio Visual Trade Exhibition (Mipcom) 2014, billed as one of the biggest markets for entertainment content.

Cineorama director Jefry Talib said over the past few days, the creative company he founded in 2003 had had discussions with a number of potential buyers keen on its documentaries, such as 'Maliau Basin' and 'Danum Valley'.

"A company from Turkey has shown interest in 'Danum Valley' while another from the United Kingdom is keen on 'Maliau Basin'," he said on the sidelines of Mipcom here.

Jefry said he was looking at potential deals to the tune of between US$50,000 and US$60,000.

Cineorama provides creative design, branding identity, printing, broadcast, event management and all sorts of design services.

Jefry acknowledged that participation in Mipcom had been an eye-opening experience for him as Malaysian creative content providers eyed expanding their markets.

"It's very encouraging to note that overseas buyers are looking at our products. Suddenly, you realise the vast opportunities available, as well as the possibility of learning from international players in order to improve the quality and standard of our products," he said.

Meanwhile, R&D Studio creative director Irwan Junaidy said his first participation in Mipcom was a learning process in terms of understanding the level and standards required to gain a foothold on the global market.

The four-day Mipcom, which concluded Thursday, included screening sessions, meetings and conferences involving 18,000 practitioners in the entertainment industry from 120 countries.

The Malaysian delegation was led by Communications and Multimedia Ministry secretary-general Datuk Seri Abdul Rahim Mohamad Radzi.

The annual exhibition, which unites creative content
sellers and buyers from all over the world, is seen as a strategic platform to showcase Malaysian

The Malaysian presence at Mipcom was co-organised by the National Film Development Corporation (Finas), Multimedia Development Corporation and the Malaysian Communications and Multimedia Commission, in association with the Malaysia External Trade Development Corporation, Tourism Malaysia and the Creative Content Association of Malaysia.