Celcom Provides Platform For Youth To Showcase Skills, Talents

Last update: 08/10/2014

KUALA LUMPUR, Oct 8 (Bernama) -- Celcom Axiata Bhd on Wednesday launched the ultimate anime music-based genre fantasy festival, 'School of Xpax (SOX) 2014 Fantasy Fest', a platform for youths to showcase their skills and talents in cosplay, competitive gaming and anime or comic.

Its Chief Marketing Officer Zalman Aefendy Zainal Abidin said the company is currently number one in terms of share of the youth market in Malaysia across all states and demographics, and it aimed to maintain this position.

"We hope these activities will contribute to achieving the target because the youth segment is the fastest growing and biggest porportion of customers in the market," he said at the launch of the SOX fantasy festival here.

He said SOX has 1.2 million subscribers currently and the company was targeting to have about two million subscribers by next year.

The unique festival is held in collaboration with various prominent partners in the industry including Comic Fiesta, Outpost Productions, Animax, Gempak Starz and Knight Connections.

Offering cash and prizes worth over RM60,000, the festival will kick off with the regional fest which will be held on Oct 25-26, 2014 at Danga City Mall, Johor Baharu; Nov 1-2 at First Avenue Mall, Penang; and Nov 8-9 at Tropicana City Mall, Petaling Jaya, Selangor.

The finale will be held on Nov 22-23 at StarXpo Centre, Kenanga Wholesale City in Kuala Lumpur.