KL Converge! A Platform For Local Arts Enthusiasts

Last update: 16/09/2014

KUALA LUMPUR, Sept 16 (Bernama) -- KL Converge! 2014, an event for the digital and creative industry beginning tomorrow will provide opportunities for local arts enthusiasts to spread their wings to the international arena.



Chief executive officer of KRU Group of Companies, Norman Abdul Halim said besides the opportunity to collaborate with foreign companies, they could also gain knowledge in creating better quality products.



He said the time had come for the local creative industry players to look at content for the international market, not just for the domestic market.



"The size of the local market is quite small, so we cannot just focus on it.



"The audience is now more discerning in choosing films and want to see something extraordinary, so we must come up with fresh ideas and adopt the process of producing and marketing beyond the local market," he told Bernama here.



The three-day event will be held from Sept 17 to 19 at the Kuala Lumpur Convention Centre.



-- BERNAMA