Colours Galore At Indian Wedding Fair 2014

Last update: 20/05/2014

By Nalini Ramiah

KUALA LUMPUR – The Indian Wedding Fair 2014 was held at the Mid Valley Exhibition Centre recently. The 3-day event – the 12th in an annual series – was officiated by Datuk Seri Shahrizat Abdul Jalil.

This year's event got off to a start with a lively and colourful peacock dance performance before visitors thronged the 80 booths in which some 57 exhibitors had their goods and services on display, with special packages tailored to suit any budget.

Wedding wares, merchandise and necessities that were on special offer includes jewelries and accessories, handicrafts, textiles, clothing, kitchen appliances, and beauty care and Ayurvedic products, among many others.

Professional photographers, wedding planners, fashion designers and food caterers were on hand to offer their services at discounted rates to visitors.

Event organiser Agenda Suria Communication Sdn Bhd had ensured that everything one could possibly need to hold a traditional Indian wedding ceremony could be had under one roof. The company has been organising the Indian Wedding Fair for the past 10 years.

Despite its name, quite a number of Malays have also set up booth at the Indian Wedding Fair 2014. This is because both the Indian and Malay communities in Malaysia share some similarities in terms of the ceremonial functions for a wedding.

According to Agenda Suria CEO, Jaggarao Simancha, the annual wedding fair has received encouraging response from both the communities.

“We can usually make slight adjustments here and there to suit the requirements for a Malay wedding,” Simancha said.

The company plans to hold similar exhibitions in Vietnam in the near future, and eventually across the Southeast Asia region since almost all these countries have a sizeable Indian population.

“The exhibitions will serve as a platform for Indian traders to market their products to the Southeast Asia market,” he added.

-- Bernama