Jinxiu Zhibei-designed clothing collection wins gold award in China

Last update: 02/01/2020

KUALA LUMPUR, Jan 2  -- The third Keqiao-China International Formal Attire Design Competition themed ‘Rites as Clothes’ was held in Zhejiang Province, China recently.

Hainan Jinxiu Zhibei Industry Co Ltd (Jinxiu Zhibei) has won the gold award by virtue of the clothing collection dyed with Li nationality's plants, which showcases the beauty of Li brocade in an international competition.

The competition received over 300 entries made by universities, independent designers and companies from various countries, including China, UK, France, South Korea and Belarus, according to a statement.

Jinxiu Zhibei's award-winning work evolved from the Li brocade in Hainan. Li nationality has been good at twisting kapok into threads and dyeing clothes with plants since ancient times. They add the symbols of natural things and living and laboring scenarios to Li brocade.

The traditional dyeing and embroidery technique of the Li nationality was included in the UNESCO's ‘Intangible Cultural Heritage in Need of Urgent Safeguarding’ in 2009, ranking among the world-class intangible cultural heritage lists.

Hainan Jinxiu Zhibei Industry Co Ltd chairman, Guo Kai introduced that Jinxiu Zhibei, as a professional company integrating Li Brocade inheritance, development, R&D, protection and production is committed to finding effective methods to protect and develop Li Brocade since its establishment. 

Over the past 10 years, Jinxiu Zhibei has successively built Li Brocade training bases in Wuzhi Mountain, Qiongzhong and Ledong of Hainan.