Australian Summer Fruits Campaign Launched

Last update: 29/01/2019

 KUALA LUMPUR, Jan 29 (Bernama) -- The Summer Fruits 'Taste Australia' campaign themed "Sweeter When Shared" comes to Malaysia during the festive Chinese New Year.

Australian summer fruits make for a unique yet culturally significant gift for Chinese New Year with fresh fruits symbolising life and new beginnings, a statement said.

The Taste Australia’s SummerFruits ‘Sweeter When Shared’ campaign was launched at Village Grocer, MyTOWN Shopping Centre in Cheras recently.

Guests at the launch were treated to a special demo by celebrity Belinda Chee who showcased unique recipes incorporating Australian summerfruits including a gift box of Summer

Fruits, Summer Fruits Delight, Pavlova with Summer Fruits that are perfect for the upcoming festivities of Chinese New Year. 

“I love the crispness and sweet juiciness of summer stone fruits from Australia. These fruits are best enjoyed fresh, and if you have any ripened fruits just use them in a recipe or make lovely jams and compotes”, said Chee.

Australia produces some of the best fruits in the world thanks to to its unique microclimates that intensify sweetness. Farmers also have generations of expertise, and apply strict biosecurity and food safety measures to guarantee the tastiest and safest fruit.

To see the campaign in action and try the flavoursome summerfruit varieties such as the succulent nectarines, peaches, plums and apricots, head down to participating supermarkets including Village Grocer.