11street Tie-up With Cookware Brand Pentoli For Ramadan

Last update: 15/05/2018

By Mohammad Johari Yaakob

KUALA LUMPUR, May 15 (Bernama) -- 11street Malaysia has brought Pentoli, a premium cookware brand that is inspired by classic and contemporary Italian designs, to its online shopping platform.

"I believe that people have always sourced for items with good quality, and hence our partnership with Pentoli will allow customers to buy top-notch and safe cookware from 11street platform," said Vice President Merchandising at 11street Bruce Lim said in a statement.

"Both brands will work closely to provide products and services that will benefit our shoppers, while we work hand-in-hand to prosper together," he added.

Pentoli´s factory is one of the factories outside Japan to receive the SG (CH-IH) certification and it is qualified to produce Induction-compatible stainless-steel cookware.

Pentoli Managing Director Khoo Chee Kong said, "We believe in constantly innovating our products in order to provide our customers with an exceptional cooking experience."

WIDER AUDIENCE

"We are very grateful to be able to work with 11street, it will definitely help us reach a wider audience in Malaysia and we have the utmost confidence that both brands will benefit from the partnership," added Khoo.

At the launch, MasterChef Celebrity Malaysia Datuk Fazley Yaakob, who was appointed as the official Chef Consultant for Pentoli´s Ramadan and Hari Raya campaign, performed a cooking demo.

The cooking session featured two of his favourite Ramadan dishes. 'Smoked Meat with Fiery Chilli and Green Starfruit´ and ‘Caramelised Bananas with Gula Melaka Butterscotch Sauce.´

Among Pentoli's products on 11street are the Pentoli Hero cookware: the multi-ply stainless steel 8L pressure cooker which is equipped with interlock system mechanism, pressure indicator safety valve and extra safety valve features.

Another product is its multi-ply stainless 38cm flat bottom wok with cover, which besides its lightweight feature, it comes with quality bakelite handle with excellent insulation and heat-resistance.

In conjunction with 11street Ramadan campaign, which will be taking place from May 3 till June 15, Pentoli will be offering its cookware promotion at up to 78 per cent discounts on 11street.

For more details, please visit http://www.11street.my/store/pentoli

-- BERNAMA