McCafe's Speciality Coffee Now Available From RM5

Last update: 05/12/2017

By Mukhriz Mat Husin

KUALA LUMPUR, Dec 5 (Bernama) -- McDonald's says it now offers affordable, speciality coffee at its McCafe from RM5.

The coffee is made from 100 per cent premium quality Arabica beans, freshly grounded and handcrafted by trained baristas, it said in a statement.

It said the company was rejuvenating McCafe as part of its commitment to bring the western espresso coffee experience to the people by making the premium coffee easily accessible to everyone.

McCafe is now available at McDonald´s restaurant front counter and its drive-thru restaurants. Customers can also enjoy McCafe in the comfort of their homes through McDonald´s McDelivery Service soon.

McDonald´s Malaysia Managing Director and Operating Partner, Azmir Jaafar, said “As premium coffee culture catches on among the younger generation, it is an opportune time for McDonald´s to ride this wave of excitement by growing the McCafe value proposition.”

MARKET GROWTH

Azmir also added that despite the existence of many coffee outlet chains in the market, there was still ample opportunity in the market for growth, noting there were over 200 McCafes nationwide.

"As the coffee culture continues to grow, we will look to seize these market opportunities and expand our footprint and innovate our menu offerings in the coming years," he said, adding that McCafe's revenue remained on the uptrend.

As part of the celebration of the new McCafe, McDonald´s said it had collaborated with Media Prima Berhad to produce a four-episode mini drama entitled Mocha Kau Bahagia.

Starring Syafiq Kyle, Farah Nabillah, Syazwan Zulkifli, Issey Fazlisham and Meera James, the drama is about a love triangle between three McDonald´s restaurant crew members amidst daily life working at the quick-service restaurant.

The drama made its debut over TV3 starting Nov 11, with the final episode on Dec 2.

At the launch event recently, 10 selected fans of McDonald´s were invited to attend the preview of the final episode and an exclusive meet-the-fan session with Syafiq, Farah and Syazwan.

-- BERNAMA