Mondelez Malaysia Launches Joy Schools

Last update: 30/11/2017

By Mukhriz Mat Husin

KUALA LUMPUR, Nov 30 (Bernama) -- Mondelez Malaysia, part of the global snacking group Mondelez International, has launched the company´s flagship social-responsibility programme, Joy Schools.

The launch follows the successful completion of well-being activities under the foundation building phase of the initiative which kicked off last year, it said in a statement.

Joy Schools, which had its beginning in the Philippines in 2011, aims to create joyful centres of learning, empowering families to live healthy lifestyles and help improve the well-being of the younger generation.

Speaking at the launch event at Sekolah Kebangsaan Padang Jawa recently, Mondelez Malaysia Managing Director Swadheen Sharma said, as the maker of belVita Breakfast Biscuits, Cadbury, Oreo, Chipsmore and Twisties, the company wanted to give back to the community.

"Through Joy Schools, we are able to promote balanced nutrition and active play among the younger generation and help empower as well as educate them to take positive action towards their well-being," Swadheen added.


Mondelez Malaysia said Joy Schools kick-started with fun-in-learning activities in partnership with social enterprises, MakanLah and Young Chef´s Academy to instill healthy eating habits among school children in a more exciting way.

This was followed by the establishment of a garden-to-table programme at the pioneer school, SK Padang Jawa, where its canteen menu was revamped to include healthier dishes for kids, it said.

It added that its employees also worked closely with the Malaysian Agriculture Research and Development Institute (MARDI) to set up an edible garden in the school´s compound dubbed 'Joy Garden'.

MARDI shared its expertise in helping to grow fresh produce comprising of herbs, vegetables and fruits in the Joy Garden that will form the main components of the dishes served at the canteen.

"It is heartening to see the community joining hands to help school children. As they are at their most impressionable age, this is the perfect time to instill positive habits and nurture them to lead a healthier lifestyle in the future," said SK Padang Jawa headmistress Latifah Mohd Amin.

Since its inception, Joy Schools has benefitted some 11,500 students in 25 schools in the Philippines, Thailand, Indonesia, Vietnam and Malaysia, it said.

Mondelez Malaysia said it would be extending the Joy Schools programme in three schools next year.