Vida To Market Customised LV Bags For Fans

Last update: 08/09/2017

From Sakina Mohamed

JAKARTA, Sept 8 (Bernama) -- Cosmetics mogul Datuk Seri Dr Hasmiza Othman has announced her collaboration with designer brand Louis Vuitton (LV) to come up with her own line of LV handbags, known as the DSV-LV.

The millionaire entrepreneur, better known as Datuk Seri Vida or DSV, said that the customised designs would be made available for the Southeast Asian market by next year.

Vida is the proud owner of over 100 customised LV handbags of which the public has had a glimpse of through photos on her Instagram account.

"Some people have accused me of showing off my wealth but the truth is, it is a form of promotion, a teaser if you will, of what is to come.

"Everyone knows how much I love my handbags, but I do not have the capacity to come up with own line yet, as making handbags is not my forte. So for now, it will be a collaboration with LV," she told the Malaysian press here after her interview with V Radio FM Friday.

Vida said that she loved customised and limited edition handbags due to their uniqueness and rarity as well as high resale value.

"I will make the designs beautiful, rare and unique, especially for my fans in Southeast Asia. The bags must have 'bling' and sling," she told listeners during her interview on the station's "Bangun Pagi" segment.

Vida is in Jakarta to further promote her cosmetics line to the Indonesian market as well as for the launching of her book at the Indonesian International Book Fair Friday.

Her book, "I AM ME: Rahsia Niaga DS Vida" is published by the Malaysian Institute for Translation and Books (ITBM) and is already available for sale through the ITBM website at