Nestle Introduces Mint Ice Cream For Modern WomenBy Elie Nurfatihah Nik Ayob
KUALA LUMPUR, April 20 (Bernama) -- After its Absolutely Almond and Heavenly Chocolate debut three years ago, Nestle Ice Cream recently launched the La Cremeria Classically Mint specially for modern women.
According to Nestle, the new single-serve dessert flavour is meticulously crafted to remind women that 'The World Can Wait' while they claim much-deserved, mini moments of indulgence.
"Our mission is focused on helping people find moments of indulgence that lets them enjoy life. And we thought about what flavours can help deliver this message," said Nestle Ice Cream Business Executive Officer Yit Woon Lai said at the launch at Zebra Square.
"Tucking into a decadent serving of ice cream is a pretty good way to give yourself time and let the world wait - whether it's the deadlines or the dishes.
La Cremeria recognises that women juggle multiple roles at work and at home. In an effort to accomplish more in the same amount of time, we often put off self-care altogether," Yit added.
At the launch, TV host Cheryl Samad moderated a discussion between actress and TV personality Sarah Lian, certified life coach Sharmini Hensen, and Nestle Ice Cream Consumer Marketing Manager, Farrah Salina Norman, on the importance of self-care and the benefits of living a healthy and balanced life as women.
La Cremeria Classically Mint is available in 75ml sticks and Mini Multi packs, with a retail price of RM3.50 and RM10.92 respectively at major hypermarkets, supermarkets, convenience stores, petro-marts and other retail outlets nationwide.