British Airways In Bedding Partnership With White Company

Last update: 06/07/2017

KUALA LUMPUR, July 6 (Bernama) -- British Airways today announced its plans to give customers a great night´s sleep in the sky through a partnership with the luxury lifestyle brand, The White Company.

The iconic British retailer will supply bedding and amenity kits in Club World as part of the airline´s 400 million-pound customer investment plan, with a focus on excellence in the premium cabins and more choice and quality for all, said British Airways in a statement.

Later this year, customers travelling in Club World between Heathrow and New York JFK will be given a new elegant day cushion which will double up as a fantastic lumbar support when working or relaxing on board.

British Airways Chairman and Chief Executive Officer, Alex Cruz, said: “Our investment in Club World has started and we´re kicking off by helping our customers sleep even better in the skies.

Partnering with The White Company, another quintessentially British brand renowned for quality and style, is the first step in a multi-million pound investment for our premium customers,” he added.


The White Company Founder, Chrissie Rucker MBE said: “We are passionate about creating the best night´s sleep for all our customers and I'm truly delighted to now be working with British Airways to 'sleep well in the sky'. I hope you love the result as much as we do.”

The airline is also introducing a number of measures on board to maximise available shut-eye time for customers in Club World. Breakfast cards will also be given out so customers can select if they wish to be woken for breakfast and if so, what they would like.

British Airways operates direct flight to London from Kuala Lumpur using the newest and most technologically advanced Boeing 787-9 Dreamliner.

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